Ada V. Rojas is a serial entrepreneur who specializes in establishing successful ventures with a lifestyle focus that infuses themes of culture, community, and confidence. A consummate creative with a multi-faceted career, she is an accomplished speaker, marketing consultant, and the CEO and founder of Vecina Couture, a luxury line of loungewear. As a veteran in the digital media industry, she is sought after by some of the nation’s biggest brands as a thought partner and frequent collaborator.
Ada is a leader in digital media, known for creating content that inspires and motivates the masses. She has worked with brands such as HBO, L’Oreal, Instagram, and Kia Motors; and has been featured in the New York Times, Forbes, Telemundo, and Refinery 29. Her entrepreneurial endeavors have reflected an unapologetic celebration of her heritage, and an unwavering commitment to building a community of 70,000 like-minded women, affectionately known as her “Vecinas.”
To Ada, representation doesn’t just matter, it’s a way of life, and she regularly gives talks on issues surrounding race, identity, business, and marketing in and beyond the Afro-Latinx community. The heart of her work is driven by the desire to compel other women to fully embrace who they are and pursue their dreams with a fearless tenacity.
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