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50. How To Leverage Your 9-5 Skills To Build Your Business | Lissette Calveiro, Social Media & Influencer Marketing Expert

50. How To Leverage Your 9-5 Skills To Build Your Business | Lissette Calveiro, Social Media & Influencer Marketing Expert

Lissette Calveiro is a Miami native and New York City transplant, working in the heart of the city as digital strategist, content creator and business coach. An established influencer and content creator for more than 4 years, her digital channels focus on money, business and influencer marketing advice, with a pinch of her lifestyle recommendations and global finds. She has a strong pulse on the millennial and Gen-Z community. Lissette was previously Director of Influencer Marketing at Ogilvy and has more than 8 years experience in PR and digital marketing, working across global and Fortune 500 brands in different genres. Her expertise is in social media, influencer marketing, digital partnerships, and earned media strategy. You can follow Lissette on Instagram and TikTok, and check out her website,

In episode 50, Lissette and I chat about:⁠

  • Inheriting money beliefs⁠ from our parents and how to tackle them ⠀
  • ⁠The limiting belief of only being able to work in a career that aligns with your degree⁠⠀
  • ⁠Battling imposter syndrome on the road to building a brand and becoming an influencer⁠⠀
  • ⁠How to begin believing that your experiences validate your expertise⁠, even if you don’t have the titles and credentials that you think you need…⠀
  • and so much more!

You can follow the Yo Quiero Dinero Podcast on Instagram, Twitter, TikTok, and check out our blog at

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Meet Jannese

Jannese Torres-Rodriguez is a award-winning Latina Money Expert, Educator, Speaker, Writer and Business Coach. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites. Now, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

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