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82. How Erika Discovered Her Purpose & Built A Business Using TikTok | Erika Cruz, Purpose-Drive Latina

82. How Erika Discovered Her Purpose & Built A Business Using TikTok | Erika Cruz, Purpose-Drive Latina

Erika Cruz is a Self-Discovery Expert, TikTok Partner, and Founder of Purpose-Driven Latina. She helps first-gen millennials align with their purpose and find fulfillment through mindset and mindfulness. After eight years in the tech industry, Erika turned her side hustle into her main hustle – all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect other first-gens with the tools and resources to kill it. Her content on TikTok focuses on bringing people back to themselves so they can align with their deeper purpose, gain confidence, and dream big.

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Partners mentioned in this episode:

BetterHelp – Professional Support When You Need It, At The Fraction Of The Cost Of In-Person Therapy. Get 10% off your first month!

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Meet Jannese

Jannese Torres-Rodriguez is a award-winning Latina Money Expert, Educator, Speaker, Writer and Business Coach. She became an accidental entrepreneur after a job loss led her to create a successful Latin food blog, Delish D’Lites. Now, she helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom.

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